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Privacy Policy

Last updated: June 2025

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1. Who We Are

HF Drinks Limited ("we", "us", "our") is an alcohol consultancy and drinks import and distribution company registered in the United Kingdom. This website is used by our commercial team to place orders and manage client accounts.

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HF Drinks Limited is the Data Controller for personal data collected through this website. If you have any questions about this policy or how we handle your data, please contact us at:

HF Drinks Limited
12 McIntyre Road,

Worcester,

Worcestershire,

WR2 5LG
Email: privacy@hfdrinks.com

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2. What Personal Data We Collect

When our commercial team creates or processes an order on your behalf through this website, we may collect the following personal data about clients:

  • Full name

  • Email address

  • Contact Number

  • Delivery address

  • Any other information you voluntarily provide when placing or discussing an order

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We do not currently collect payment card details directly through this website.

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3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

  • Processing and fulfilling your orders for wines and spirits

  • Arranging and confirming delivery of products to your address

  • Communicating with you about your orders, including order confirmation and dispatch notifications

  • Maintaining accurate records of our business relationships

  • Complying with our legal and regulatory obligations

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4. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

  • Contract performance – Processing is necessary to fulfil the order or commercial agreement between us (Article 6(1)(b)).

  • Legitimate interests – We have a legitimate business interest in maintaining accurate client records and managing our operations efficiently, provided these interests are not overridden by your rights (Article 6(1)(f)).

  • Legal obligation – We may need to process data to comply with applicable laws and regulations (Article 6(1)(c)).

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5. Who We Share Your Data With

We do not sell or rent your personal data to third parties. We may share your data with:

  • Logistics and delivery partners – to arrange and fulfil delivery of your orders

  • IT and platform service providers – including Wix.com, which hosts this website (see Wix's own Privacy Policy at wix.com/about/privacy)

  • Professional advisors – such as accountants or legal advisors where necessary

  • Regulators and authorities – where required by law

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All third parties who process data on our behalf are required to do so in accordance with UK GDPR and appropriate data processing agreements.

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6. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes described in this policy:

  • Order and client records are retained for 6 years after the last transaction to comply with UK tax and accounting requirements.

  • If you have not placed an order with us for more than 3 years, we will review whether it is still necessary to hold your data.

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7. Cookies and Analytics

This website is hosted on Wix and may use cookies that are necessary for the site to function (such as session cookies). We do not currently use advertising or analytics cookies. If we introduce analytics or marketing tools in the future, we will update this policy and seek any necessary consent.

For more information on how Wix uses cookies, please refer to Wix's cookie information page.

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8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access – You can request a copy of the personal data we hold about you.

  • Right to rectification – You can ask us to correct inaccurate or incomplete data.

  • Right to erasure – You can ask us to delete your data where it is no longer needed, subject to our legal obligations.

  • Right to restrict processing – You can ask us to limit how we use your data in certain circumstances.

  • Right to object – You can object to processing based on legitimate interests.

  • Right to data portability – You can request your data in a structured, machine-readable format where applicable.

To exercise any of these rights, please contact us at [privacy@hfdrinks.com]. We will respond within one month of receiving your request.

You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk or by calling 0303 123 1113.

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9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Access to client data on this website is restricted to authorised members of our commercial team only.

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10. International Transfers

Your data is primarily stored and processed within the UK and the European Economic Area. Where any data is transferred outside these areas (for example, via a third-party platform provider), we ensure appropriate safeguards are in place in accordance with UK GDPR.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

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12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:

12 McIntyre Road,

Worcester,

Worcestershire,

WR2 5LG
Email: privacy@hfdrinks.co.uk

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